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Purple Yam Bars

Purple Yam Bars | Eagle Brand | Greggy Soriano

Move over Red Velvet and basic sweet potatoes, there’s a new pretty color in town and it’s au-naturel! Meet the Purple Yam, also known as “Ube.” It’s pronounced [ooh-beh]. Fun to say, right? You may have seen this new trend of purple Instagram-worthy desserts: this is exactly what it is! Another important ingredient in this recipe is Eagle Brand® Sweetened Condensed Milk. In this dessert, it’s literally a perfect match, made for the holidays.

This year, Eagle Brand® Sweetened Condensed Milk launched its second annual “UnCookie Exchange” to help make the holidays uncomplicated, yet unconventional. The UnCookie Exchange is about inspiring people to create new holiday traditions and test out new and unexpected sweet trends like bars, truffles, fudges and more. Try bringing these uniquely colored and uber delicious “Ube” beauties to the Uncookie Exchange! Everyone will want to swap their goodies for the Purple Yam Bars!

Purple Yam Bars | Eagle Brand | Greggy Soriano

This recipe makes a colorful statement and your friends and family will have you make “the yummy purple stuff” year-after-year.

Purple Yam Bars

Yield: 12-16 servings

Prep Time: 5 Minutes

Cooking Time: 1 Hour 15 Minutes

Total Time: 1 Hour 20 Minutes

The Crust:

  • 2 cups Graham cracker crumbs

  • 1/2 cup sugar

  • 1 tsp. kosher salt

  • 8 Tbsp. unsalted butter, melted

The Filling:

  • 2 cups grated purple yams (thawed if frozen. You could also use whole Purple yams, cooked until tender (poked with fork and wrapped in moist paper towel in microwave for 7-8 minutes on high). These could easily be found at your local Asian market.

  • 1- 14oz. can of Eagle Brand® Sweetened Condensed Milk

  • 3 large eggs

  • 2 tsp. pure vanilla extract

  • 1 cup heavy cream

  • Powdered sugar for garnish is optional


How to Make the Crust:

  1. Preheat oven to 350°. Line an 8"-x-8" baking pan with parchment paper with two pieces overlapping each other with extra parchment coming up the sides of the pan. You can use binder clips to secure the parchment. In a bowl, add graham cracker crumbs, sugar, salt, and melted butter until combined and holds it’s shape when pressed together. Press into pan and bake until golden, 10 minutes.

How to Make the Filling:

2. Mix together all filling ingredients until evenly combined.


3. Add filling to crust and bake until set, about for 48 to 50 minutes. To check doneness, bake until the center jiggles slightly; it will set up as it cools. Set aside to cool. Garnish by dusting powdered sugar on top. Slice into squares and enjoy!

Purple Yam Bars | Eagle Brand | Greggy Soriano

Purple Yam Bars | Eagle Brand | Greggy Soriano

For more unfussy recipes, visit the Eagle Brand® Sweetened Condensed Milk Website

This post is sponsored by Eagle Brand® Sweetened Condensed Milk.

Purple Yam Bars | Greggy Soriano | Eagle Brand Sweetened Condensed Milk

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